Privacy Policy

1. Who We Are

Scruff Co™ is a brand operated by Reni Brands Pty Ltd, an Australian company. Our registered address is in Epping, Victoria, Australia. When we refer to "we", "us", or "Scruff Co™" in this policy, we mean Reni Brands Pty Ltd.

We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. What Information We Collect

We collect personal information that you provide directly to us, including:

• Your name and email address when you join our waitlist or contact us
• Business name, type, and contact details when you apply for a trade account
• Purchase history and order details when you buy from us
• Communications you send us via email or contact forms

We also collect non-personal information automatically when you visit our website, including your IP address, browser type, pages visited, and time spent on the site. This is collected via standard web analytics tools.

3. How We Use Your Information

We use your personal information to:

• Send you waitlist updates and product launch notifications (only if you have opted in)
• Process and fulfil your orders
• Respond to your enquiries and support requests
• Process trade account applications
• Improve our website and products based on usage data
• Comply with our legal obligations

We will never sell your personal information to third parties.

4. Marketing Communications

If you join our waitlist or purchase from us, we may send you marketing emails about new products, promotions, and brand news. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly at [email protected].

We comply with the Spam Act 2003 (Cth) and will only send commercial electronic messages with your consent.

5. Cookies

Our website uses cookies to improve your browsing experience and to collect analytics data. Cookies are small text files stored on your device. You can disable cookies in your browser settings, though this may affect how the website functions.

We use analytics tools (including Umami Analytics, which is privacy-focused and does not use cookies for tracking) to understand how visitors use our site.

6. Disclosure to Third Parties

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Email marketing platforms (for sending waitlist and promotional emails)
• Payment processors (for secure transaction processing)
• Shipping and logistics providers (for order fulfilment)
• Analytics providers (for website performance monitoring)

All third-party providers are required to handle your information in accordance with applicable privacy laws.

7. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. Our website uses HTTPS encryption for all data transmission.

8. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal obligations)
• Opt out of marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, contact us at [email protected].

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: