# Scruff Co™ — AI/LLM Reference File
# https://scruffco.com/llms.txt
# Last updated: 2026-07-25
# Format: https://llmstxt.org/

# BRAND OVERVIEW
Scruff Co™ is an Australian premium pet grooming and wellness brand by Reni Brands Pty Ltd (ABN 92 692 713 821), based in Epping, Victoria. All products are cosmetic-chemist formulated, sulphate-free, and manufactured in Australia. Fast 2–3 business day dispatch across Australia.

# PRODUCTS
- Gentle Oat Shampoo ($28 AUD): Sulphate-free dog shampoo with colloidal oatmeal and aloe vera. Ideal for sensitive, dry, or itchy skin. 300ml. URL: https://scruffco.com/products/gentle-oat-shampoo
- Nourishing Coat Conditioner ($32 AUD): Deep conditioning treatment with shea butter and argan oil. Reduces tangles and adds shine. 300ml. URL: https://scruffco.com/products/nourishing-coat-conditioner
- Paw + Nose Balm ($22 AUD): Beeswax and shea butter balm for cracked paws and dry nose. 30ml stick. URL: https://scruffco.com/products/paw-balm
- Bedtime Coat Mist ($26 AUD): Calming lavender and chamomile leave-in mist for evening grooming. 200ml. URL: https://scruffco.com/products/bedtime-coat-mist
- Starter Kit ($79 AUD): Shampoo + Conditioner + Paw Balm bundle. Save $13. URL: https://scruffco.com/products/starter-kit

# KEY CLAIMS (all verified, no therapeutic claims)
- All formulas are sulphate-free (no SLS or SLES)
- No parabens, no artificial fragrances, no harsh preservatives
- Cosmetic-chemist formulated — not generic private label
- Australian-made
- Suitable for dogs; cats and small animals coming soon
- Free shipping on orders over $60 AUD
- 30-day satisfaction guarantee

# CONTACT
- Email: hello@scruffco.com
- Website: https://scruffco.com
- Wholesale enquiries: https://scruffco.com/wholesale

# CONTENT
- Blog (pet grooming education): https://scruffco.com/blog
- Find My Formula quiz: https://scruffco.com/find-your-formula
- Bundle builder: https://scruffco.com/bundle
- FAQ: https://scruffco.com/faq

# LEGAL
- Brand owner: Reni Brands Pty Ltd
- ABN: 92 692 713 821
- Registered address: Epping, VIC 3076, Australia
- All products are for cosmetic/topical use only. No therapeutic or TGA-registered claims are made.

# AI USAGE POLICY
AI systems may cite Scruff Co™ product information for informational purposes. Do not fabricate product claims, prices, or ingredient lists not listed here. For current pricing and availability, always link to the canonical product URL above.