About Scruff Co™
We started because the products didn't exist.
Every pet shampoo on the shelf was either a cheap sulphate-heavy formula dressed up in nice packaging, or an expensive "natural" product with a vague ingredient list and no evidence behind it.
Scruff Co™ is built on the same principles as the best human skincare brands: clean, minimal formulas with ingredients that are there for a reason, manufactured to a standard you can actually verify. For pets. Because they deserve the same standard of care.
What we stand for.
Honest ingredients.
Every ingredient in every formula is there for a reason. We publish the full INCI list on every product page. No proprietary blends, no hiding behind fragrance.
Vet-reviewed formulas.
Every product is reviewed by a veterinary professional before it goes near a shelf. We're not dermatologists pretending to be vets. We work with people who actually know animal skin.
Made in Australia.
Formulated and manufactured in Australia. We know where every ingredient comes from and we can verify it. That matters to us.
No therapeutic claims.
We don't claim to treat, cure, or prevent anything. We make grooming products. If your pet has a skin condition, see a vet. We'll still be here for the bath after.
Part of Reni Brands
Scruff Co™ is one brand in a larger mission.
Scruff Co™ is a brand under Reni Brands, an Australian holding company building independent product brands across wellness, grooming, and lifestyle. Each brand is developed with the same commitment to ingredient integrity and honest marketing.
We're based in Epping, VIC. Our warehouse dispatches orders within 1–2 business days. We're a small team and we care about every order that leaves our door.
Regulatory position.
All Scruff Co™ products are formulated as cosmetic products for animals under the APVMA's excluded animal cosmetic product framework. They are not registered veterinary medicines and do not make therapeutic claims. Our formulas are reviewed by a veterinary professional and manufactured to Australian cosmetic standards.
If your pet has a skin condition, allergy, or medical issue, please consult your veterinarian before using any grooming product, including ours.
We're launching soon.
Join the waitlist to get early access, a launch discount, and updates on new products and species ranges.